Nicotine Pouch Brands in the U.S.: FRE, Rogue, and More

Posted by Granite on Dec 27th 2023

Nicotine Pouch Brands in the U.S.: FRE, Rogue, and More

If you are trying to quit tobacco products but aren't a fan of vapes, gums, or lozenges, it's time to consider your nicotine pouch options. Nicotine pouches are part of the non-tobacco nicotine market.

Haven't heard of nicotine pouches? That should be no wonder, considering how new these products are. They contain tobacco-free, spit-free, and mess-free nicotine that is either produced in a lab (synthetic) or derived from tobacco.

ZYN, Rogue, FRE, VELO, and Lucy are only a few of the brands that make up the nicotine pouch market. Each company has its own unique selling point, strengths, and flavors.

Which of these nicotine brands is the right choice for you if you want to try smokeless pouches? We'll help you decide with this guide to the top nicotine pouch brands in the US.


ZYN is a Swedish pouch brand produced by Swedish Match (General, Cricket). If you aren't up to date on your dip history, you may not know that Sweden is the original maker of nicotine pouches.

This brand's products are so popular among Americans that the US has grown to become ZYN's largest market. People love ZYN because it is tobacco-free, spitless, and one of the most high-quality pouch brands available today.

Each ZYN can contains 15 pouches. You can buy them in packs of three to ensure you always have your favorite dip on hand.


ZYN pouches come in two strengths: 3 mg and 6 mg. Both strengths offer 30 minutes of nicotine release, though the 6 mg pouches feature a stronger release and a more intense flavor experience.


ZYN comes in 10 classic flavors that offer a mild, almost tasteless profile. Despite the soft flavor, expect these pouches to remain tasty for up to 40 minutes. Choose from:

  • Wintergreen
  • Peppermint
  • Cool Mint
  • Spearmint
  • Menthol
  • Chill (unflavored)
  • Cinnamon
  • Citrus
  • Coffee

ZYN Wintergreen is consistently rated as the best flavor. Our customers say it offers the most classic winter-mint experience with a subtle whisper of sweetness that will surprise you every time you put a ZYN dip in.

Another top contender is the Cinnamon flavor. It offers a strong, sweet, and smoky profile that's especially enjoyable around the holidays.


FRE is a product of Nu-X Ventures, a Turning Point Brands company. Turning Point Brands is based in Kentucky and is one of the country's leading producers of pouches, rolling papers (Zig Zag), and chewing tobacco (Stoker's).

Smoke-free, spit-free, and semi-fry, FRE pouches offer incredible value. They are both high-grade and relatively affordable, creating the perfect balance of quality and quantity.

A regular tin comes with 20 pouches, five more than the leading alternative. You can also purchase FRE mega tins, which contain 100 pouches each.


One of our favorite things about FRE is the wide range of strengths available. You can purchase pouches with as little as 3 mg of nicotine or up to 15 mg, one of the highest strengths on the market.

Our customers love FRE pouches because they offer a fast-acting and long-lasting nicotine release.


If there is one area where FRE pouches are lacking, it's in the flavor department. The flavors are robust and enduring, but there are only four options available:

  • Wintergreen
  • Mint
  • Sweet
  • Lush

Mint is FRE's most popular flavor, offering a classically fresh and clean taste. Lush offers a tropical flavor experience, featuring sweet berries and other fruity-tasting notes. Sweet may be sugar-free, but it's still the best option for dessert lovers with its icing-like taste.


Rogue is a collaboration between NicoGen Pharma's Rogue Holdings and Swisher. In addition to tobacco-free nicotine pouches, the brand offers lozenges, gum, and tablets. An American company, Rogue is incredibly customer-oriented, always looking to customer feedback for innovative ideas.

The brand's pouches are produced with steam-extracted nicotine, which won't stain your teeth. Rogue products are also sugar-free and spit-free for a cleaner, healthier experience.

Like FRE, Rogue shoots for quantity and quality. Each tin contains 20 pouches- 33% more than its competitors.


Rogue pouches come in two strengths: 3 mg and 6 mg. Some users may prefer a stronger nicotine punch. For first-timers or people looking for a milder experience, Rogue offers noticeable stimulation without an aggressive buzz.


Rogue pouches shine in the flavor department. They last longer than many other brands on the market (45 minutes or more), with the first five minutes offering the most potent flavor experience.

With a curated mix of classic and unexpected flavors, pouch users are bound to find something they like. Choose from:

  • Wintergreen
  • Peppermint
  • Spearmint
  • Honey-Lemon
  • Mango
  • Apple
  • Cinnamon
  • Berry

Wintergreen is always a fan-favorite. But if you like something bright, sweet, and aromatic, try the apple and mango flavors. You'll feel like you are breaking open your favorite bag of old-school sweets.

Juice Head

Juice Head is a subsidiary of Streamline Group, which also owns the vape brand Khali Vapors. Juice Head also produces vape products, but it may be better known for its uniquely-flavored nicotine pouches.

As one of the world's first manufacturers of fruit-forward pouches, Juice Head is a true innovator. The pouches contain synthetic nicotine (also known as Zero Tobacco Nicotine®) to ensure they are 100% tobacco-free and won't stain your teeth.

Each can contains 20 pouches. As we've mentioned, brands selling this many pouches per tin offer incredible value.


Juice Head pouches in 6 mg and 2 mg strengths. The 2 mg pouches are ideal for tapering off or for people who are new to nicotine products. The nicotine release lasts about half an hour, no matter which strength you choose.


Juice Head creates its own unique flavor blends. Each of its five options contains a carefully curated combination of sweet, fruity flavors with a minty-fresh bite, including:

  • Peach Pineapple Mint
  • Mango Strawberry Mint
  • Watermelon Strawberry Mint
  • Blueberry Lemon Mint
  • Raspberry Lemonade Mint

Our customers love the Blueberry Lemon Mint flavor because it's completely unique, with its acidic lemon and juicy-sweet blueberry profile. The mint stays in the background, offering more of a cooling feel than taste.

Just make sure to keep your Juice Head pouches out of children's reach. The bright colors and fun flavors can easily be mistaken for a yummy treat.


VELO is another Swedish brand to make our list. The company started off selling pouches in its home country before demand exploded. Now, VELO has been adapted for the American palette and is widely available across the US.

The brand specializes in mini-sized dry pouches filled with nicotine extracted from tobacco. Each pouch weighs about 4 grams, making them easy to flip around in your mouth.

A can of VELO contains 20 pouches. That may sound like a good deal, but don't forget that these pouches are mini-sized when considering value.


VELO pouches come in three strengths: 2 mg, 4 mg, and 7 mg. The nicotine release lasts around 20 to 25 minutes, shorter than other brands because the pouches are smaller in size.


VELO shines in the flavor department, offering eight flavors ranging from mild to medium. You'll find nicotine pouch classics, as well as more unique and fruity options. Choose from:

  • Coffee
  • Dragon Fruit
  • Black Cherry
  • Wintergreen
  • Peppermint
  • Spearmint
  • Cinnamon
  • Citrus Burst

The classic flavors are exactly as you'd expect. The only exception is the citrus burst flavor. It offers strong notes of sweet and acidic orange, much different from the lemony-limey citrus flavors other brands offer in this category.

Try the fruitier options for something different. Black cherry offers a delightful aromatic experience, and dragon fruit provides the strongest flavor profile of the bunch.


On! is an Altria brand, the parent company of other leading tobacco brands like NJOY and Philip Morris. The company has been around since 1985 but has since moved away from traditional tobacco into smokeless products.

Like VELO, On! specializes in mini-sized dry pouches. The difference is that they are much smaller, coming in at only 0.25 grams. Instead of a can, they come in a rectangular plastic box.

Each plastic box contains 20 On! pouches. Again, make sure to consider the pouches' mini size when shopping for the lowest-cost option.


On! nicotine pouches come in 2 mg, 4 mg, and 8 mg strengths. The nicotine release is smooth yet powerful, offering an experience that only a tried-and-tested brand like On! can.


There are seven flavors of On! pouches. The flavor experience is relatively mild, and you won't find any exciting flavors. Instead, On! offers classic options like:

  • Wintergreen
  • Mint
  • Citrus
  • Coffee
  • Cinnamon
  • Berry
  • Original

These flavors are straightforward and as traditional as you can get. Coffee is a fan favorite here at Granite Vapor. Our customers say it has a true coffee flavor with a slightly sweet but not creamy finish.


Lucy is an up-and-coming nicotine pouch brand exclusively sold in the US. It is the brainchild of Los Angeles serial entrepreneur David Renteln, who introduced Luxy in 2016 via the prestigious Y Combinator startup incubator.

This brand stands out for its evidence-based approach to nicotine products. Lucy relies on the science of and leading research on nicotine to produce its tobacco-free gums and pouches.

The pouches come in two sizes: Slim and Breakers. Each tin comes with 15 synthetic nicotine pouches.


Lucy's Slim and Breakers pouches come in three strengths: 4 mg, 8 mg, and 12 mg. The 12 mg pouches are among the strongest on the market, second only to FRE's 15 mg option.


The Slim vs. Breakers distinction comes down to flavor. Lucy Slims are traditional pouches, while Breakers feature enhanced flavor and a moister feel in the mouth.

That flavor enhancement comes from tiny flavor beads added to each Breakers' pouch. When broken, these beads deliver a new wave of sensation to your taste buds for one of the longest-lasting flavor experiences on the market.

The Breakers line comes in six different flavors, while the Slims pouches come in seven. Choose from:

  • Berry Citrus (Breakers only)
  • Apple Cider (Breakers only)
  • Apple Ice (Breakers and Slims)
  • Mango (Breakers and Slims)
  • Espresso (Breakers and Slims)
  • Mint (Breakers and Slims)
  • Cinnamon (Slims only)
  • Wintergreen (Slims only)
  • Mango (Slims only)

Lucy's mango flavor is the juiciest and sweetest you'll find. If you usually love mango pouches, try Lucy's, and you'll never go back to your old favorite brand.

We also recommend trying the brand's wintergreen and mint flavors. Lucy breathes new life into these classics for the sweetest and most developed flavor profile of any nicotine pouches out there.


Grinds is a one-of-a-kind pouch experience. These nicotine-free, tobacco-free pouches get their boost from coffee. Dipping Grinds is like brewing a fresh cup of iced coffee but in your mouth instead of with a coffee maker.

The pouches are very moist, and the can come with a built-in pouch saver to keep them that way.


Each Grinds pouch contains the same amount of caffeine as a quarter cup of coffee, as well as added B vitamins for energy. A can contains 20 pouches, which contain an amount of caffeine equivalent to 30 to 40 ounces of coffee (four to five cups).

Grinds used to only be available in packs of three cans. Now, you can buy singles to get your coffee fix.


The flavors are long-lasting and offer an outstanding aromatic experience. The underlying coffee flavor is mild, though it may be too strong for non-coffee drinkers. Still, the coffee notes are mostly covered up by flavors like:

  • Double Mocha
  • Caramel
  • Irish Cream
  • Mint Chocolate
  • DoubleShot Espresso
  • Cinnamon Roll
  • Vanilla
  • Irish Cream
  • New Orleans Style
  • Cinnamon Whiskey

Grinds also come in more traditional pouch flavors like Wintergreen, Spearmint, Peppermint, and Orange Citrus.

Best-selling Grinds flavors include cinnamon roll, caramel, double mocha, cinnamon whiskey, and New Orleans style. The spearmint flavor is also a fan favorite, but it should be approached with caution if you abhor the taste of coffee after brushing your teeth.

Get These Nicotine Pouch Brands at Granite Vapor

ZYN, Rogue, FRE, VELO, and Lucy are the best brands to reach for if you are trying nicotine pouches for the first time. You may also consider Grinds, a newer option for a major energy boost without the addictive nicotine.

Are you searching for a one-stop shop offering these smokeless nicotine brands and more? Granite Vapor is Kitsap County's source for the most reputable vape and nicotine brands.

Find a location near you today, and we'll help you find the best brand of pouches for you!